For the second consecutive year, Lidl Malta has reaffirmed its dedication to local scientific advancement through its festive collaboration with the Research Innovation & Development Trust (RIDT).
Following the success of the 2024 initiative, the campaign returned this past December, inviting customers to support medical research by purchasing the Deluxe Panettone Classic.
For every unit sold, Lidl Malta committed to donating €1 to the RIDT. This year, the community’s response was even stronger, with 1,880 panettone sold.
To further amplify this contribution, Lidl Malta has rounded up the total donation to €2,000.
This collaboration transcends a simple seasonal promotion; it represents a shared vision for a healthier future in Malta.
By integrating a charitable element into the holiday shopping experience, Lidl Malta and the RIDT have created a platform where small, individual actions culminate in significant support for the medical community.
“We are immensely proud of our ongoing relationship with the RIDT” said Owen Micallef, Lidl Malta Director.“Funding medical research is an investment in the well-being of our entire community. Seeing our customers respond so positively for a second year reinforces our belief that together, we can drive meaningful change and support the minds working on healthcare innovation in Malta.”
Wilfred Kenely, Chief Executive Officer of the RIDT expressed his gratitude to Lidl Malta for this ongoing collaboration. “We are delighted to see the community responding to our appeal for more support to research at the University of Malta. Through this initiative Lidl Malta are not only contributing financially, but they are also helping us raise the profile of the world-class research that is happening at our university,” said Kenely.
The RIDT of the University of Malta has been set up in 2011 to bolster research activities across all areas of study within the university. It raises funds from various sectors of the Maltese community, which are then utilised to finance research projects.
As Lidl Malta looks toward the future, it remains committed to its role as a socially responsible corporate citizen, seeking out impactful ways to give back and foster a spirit of solidarity within the Maltese islands.
