Atlas Insurance has relaunched its football-themed competition ahead of the FIFA World Cup 2026.
Building on the strong engagement and enthusiastic response received in previous editions, this year Atlas Insurance is once again teaming up with TVMSport to present the ‘Atlas Matchday Moment’ throughout the tournament period.
Inspired by the passion that major international football tournaments continue to generate among audiences, the initiative aims to celebrate the shared excitement, debate and memorable moments that bring fans together throughout the competition.
The campaign also reflects the strong following international football continues to enjoy locally, particularly during major tournaments which generate discussion and engagement across generations of supporters. Throughout the tournament, participants will have the opportunity to participate every day for the chance to win official Adidas TRIONDA FIFA World Cup 2026 match balls worth €150, a collector’s item closely associated with this iconic sporting event.
Robert Micallef, Chief Commercial Officer of Atlas Insurance, spoke about the inspiration behind the competition: “Atlas believes in engaging with people through positive everyday experiences and moments of enjoyment that resonate beyond its core services. Following the strong public response received in previous years, Atlas Insurance is pleased to be collaborating with TVM once again to launch this competition in recognition of the passion for football shared by many across Malta, and the widespread excitement surrounding the FIFA World Cup 2026.”
As part of the collaboration, selected highlights from each FIFA World Cup 2026 matchday will be featured during TVMSport’s post-match analysis programme under the ‘Atlas Matchday Moment’ segment, inviting audiences to take part by voting for their favourite moment through Atlas Insurance’s Facebook page.
A participant will then be selected at random from those who voted for the winning moment. Throughout the tournament, football fans are invited to follow the competition and take part in the daily voting through Atlas Insurance’s Facebook page.
