Concept Stadium has entered into a two-year strategic partnership agreement with The Grid Malta, marking a significant collaboration focused on supporting the continued growth of The Grid brand and its expanding portfolio of events.
The agreement will see Concept Stadium working closely with The Grid Malta across brand strategy and development, communications, and audience growth for its five flagship events: Grid Box (15 March, 2026), Grid Kids (29 March, 2026), Grid Classic (23 May, 2026), The Grid Sprint Weekend (10th October – Adults | 11th October – Kids, 2026), and Grid Trail (1st November, 2026).
This strategic partnership brings together complementary capabilities to accelerate shared objectives and deliver differentiated value for participants, partners and stakeholders. By aligning expertise, resources and market access, both organisations strengthen their ability to innovate, scale efficiently and respond to evolving market demands. The collaboration is designed to deliver measurable outcomes, long-term brand growth and a sustainable competitive advantage for both parties.
For Concept Stadium, the partnership also represents a key opportunity to further strengthen brand equity through a strong and consistent presence across all The Grid Malta’s digital advertising platforms, as well as on-the-ground visibility at events. This approach reflects Concept Stadium’s commitment to human-to-human business, bringing the brand closer to people through direct engagement and shared experiences.
The partnership coincides with a milestone year for The Grid Malta, which is celebrating its 10th anniversary in 2026. As part of the collaboration, Concept Stadium will also be supporting the development of a new brand for The Grid Malta, and contributing to the strategic mapping and positioning of The Grid brand within the proposed Grid Village concept.
Commenting on the partnership, Ryan Calleja and Michael Naudi, co-founders of The Grid Malta, said: “Reaching our 10-year anniversary is an important moment for The Grid, and partnering with Concept Stadium at this stage allows us to take a more structured and strategic approach to our growth. Their understanding of brand building and long-term positioning aligns well with where we want to take The Grid over the coming years.”
Jonathan Dalli, Founder and CEO of Concept Stadium, added: “Partnering with The Grid Malta brings me full circle to the roots of Concept Stadium, where, inspired by the values of sport, collaboration and creative teamwork first shaped our vision. The Grid Malta has established itself as a strong and respected brand in the local events landscape, and we look forward to working closely with the team to strengthen its presence, evolve its brand architecture and create meaningful connections with its community.”
For more information, visit https://thegridmalta.com/ and https://conceptstadium.com/.
