Expands support for national charity telethon – 100 vehicles carrying campaign livery now on the road; 45-person team dedicated to pledge collection on Boxing Day
eCabs has strengthened its long-standing partnership with L-Istrina, the annual 12-hour telethon supporting the Malta Community Chest Fund Foundation, through a wider national awareness effort and the launch of a new charity ride category on its platform.
From December 1, 2025, 100 eCabs vehicles are now circulating across Malta carrying branded L-Istrina stickers, designed to raise visibility throughout the festive period and encourage the public to “ride for a cause”.
This year’s collaboration also includes enhanced operational support on Boxing Day, when a 45-person dedicated team, 30 vehicles, 45 drivers, and four logistics coordinators, will work free of charge to assist with pledge collection.
The new L-Istrina ride category is already live on the eCabs app and has begun generating bookings.
The category is priced the same as eCabs Go, with a €0.50 supplement per trip donated to L-Istrina. eCabs will also match and double the total amount raised throughout the campaign.
The ride category will remain available until 26 December, supported by app banners, rider notifications, vehicle branding and social media content.
Mark Mizzi, Head of Finance & Operations at the Malta Community Chest Fund Foundation, expressed gratitude for eCabs’ continued support, noting the importance of logistics partners in ensuring the success of the national fundraiser.
Luke Spiteri, Head of Operations at eCabs Malta, said the company was proud to reinforce its commitment to L-Istrina, describing the initiative as “a national effort that brings the country together.” He added that the Istrina ride category “gives people a simple and meaningful way to contribute through their everyday mobility.”
eCabs will continue supporting the Foundation throughout the week, assisting with the processing of funds pledged during and after the live broadcast.
