Maltese startup Memory Pals has launched a crowdfunding campaign on Zaar to turn the luzzu fishing boat and the pastizz, two of the most recognisable symbols of Malta, into plush keepsakes.
The brand’s first three characters – the Merill (Malta’s national bird), Ballotra (Maltese weasel) and Gremxula (Maltese lizard) – are already available via the brand’s website, at select stationery shops and through attractions including BirdPark Malta.
Each plush comes with a booklet and a QR code that opens an interactive storytelling experience on the Memory Pals website.
Through the Zaar crowdfunding campaign, Memory Pals founder James Mamo hopes to raise €15,000 to add the Luzzu plush and Pastizz plush keychain to the growing Memory Pals family – products already in development and set for manufacture if the funding goal is achieved.
“I work in the technology sector, but I’ve always had the desire to build something that could create a positive impact and give children a fun way to engage with Maltese culture,” Mamo said. “Long-term, I plan to expand this further by creating these stories as physical books, allowing children to enjoy the characters and adventures beyond the soft toy itself.”
Funds raised will cover product development and prototyping, manufacturing, safety testing to European standards, packaging, logistics and the educational storytelling materials that set Memory Pals apart.
Any additional funds beyond the funding goal may also support increased production quantities, the development of new characters, expansion of content, and other Maltese-themed products.
Memory Pals character and product designs are protected through intellectual property registration – so supporters can be sure they are backing genuine, original creations.
Backers can choose from several reward tiers, according to the amount they pledge.
These include access to Memory Pals story reading (digital stories), existing plush characters, early access to the Luzzu and Pastizz keychain, discounts on Memory Pals purchases, and special ‘Founder Supporter’ recognition that provides free child entry to Arka ta’ Noè animal park. The crowdfunding campaign is open on Zaar until July 20.
“Success for us is not only about selling products, but creating meaningful connections, preserving stories and helping the next generation appreciate the things that make Malta unique,” Mamo added. “We want Memory Pals to become a brand that children grow up with and remember.”
To back the campaign, visit the website.
