Mapfre has launched Club Mapfre replacing the previous Insure & Save card-based loyalty scheme.
The Club Mapfre app offers clients instant access to exclusive discounts and benefits across more than 150 partner outlets in Malta, spanning a wide range of sectors including retail, lifestyle, health, dining, and leisure.
These offers are available exclusively to Mapfre clients and can be accessed anytime, anywhere, directly from their smartphone.
The transition from a physical card to a digital app brings several key advantages for clients:
- Always accessible – no need to carry a physical card; offers are available directly on the client’s mobile device.
- Real-time updates– new partners, promotions, and benefits can be added instantly.
- Ease of use – intuitive navigation and quick access to participating partner.
- Environmentally friendly – reduced reliance on plastic cards and printed material.
- Enhanced engagement – personalised content and a dynamic user experience.
Mapfre Middlesea CEO Etienne Sciberras said: “Club Mapfre reflects Mapfre’s commitment to modernising its services while responding to the evolving needs and lifestyle of our clients, reinforcing value beyond insurance.”
The launch of Club Mapfre is supported by a fully integrated marketing campaign, including digital, social, and in-branch communications.
A key element of the campaign is the collaboration with three local influencers, each representing a core segment of Mapfre’s target audience.
Through authentic content and real-life usage, the influencers showcase how Club Mapfre fits seamlessly into everyday life and unlocks meaningful savings and experiences.
Clients are encouraged to download the Club Mapfre app and start enjoying exclusive benefits immediately.
With Club Mapfre, Mapfre continues to go beyond insurance, offering tangible, everyday value to its clients through strong partnerships and rewarding experiences
For more information about Club Mapfre, visit the website or follow Mapfre on social media.
