PowerPulse has announced a new collaboration with Hypers Kids Africa, the globally renowned dance collective that rose to prominence on America’s Got Talent, as the Maltese protein bar brand continues its expansion beyond local borders and into international airport retail.
With a combined social media following of over 20 million, Hypers Kids Africa has become a global digital phenomenon.
Based in Uganda, the group’s high-energy street dance performances regularly attract millions of views per post, reaching audiences across Europe, the United States and Africa, and turning grassroots movement into worldwide viral moments.
As part of the partnership, Hypers Kids Africa will become regular brand ambassadors for PowerPulse, aligning the brand with a community-driven collective that embodies energy, ambition and movement.
“As a brand rooted in performance and movement, we believe our impact should extend beyond products,” said PowerPulse founder Dennis Schwienbacher. “This collaboration reflects our commitment to supporting communities around the world that share our values of ambition, positivity and growth through movement.”
Schwienbacher added that PowerPulse has already supported multiple sporting communities locally in Malta, including padel, football and running, with further initiatives planned both locally and internationally.
The collaboration comes as PowerPulse strengthens its presence outside Malta, with the brand now available in international airport retail locations, where it is increasingly discovered by travellers seeking functional, high-protein nutrition on the move.
Read our interview with PowerPulse founder Dennis Schwienbacher HERE
Through Miller Distributors, PowerPulse is stocked in hundreds of retail outlets across Malta and in 14 airport stores across four major international hubs: Malta International Airport, Athens International Airport, Thessaloniki International Airport and Belgrade Nikola Tesla Airport.
PowerPulse has gained attention for its clean, performance-focused nutritional profile.
Each bar delivers 17 grams of protein, representing 34 per cent of the recommended daily intake, alongside just 1.7 grams of sugar and 6.5 grams of fibre, making it a convenient option for active consumers.
By partnering with a creator collective of the scale of Hypers Kids Africa, PowerPulse continues to demonstrate how a Maltese-born brand can scale internationally, travelling physically through global airports and digitally through some of the world’s most influential social platforms.
You may watch the first video from the collaboration on Facebook and Instagram.
