As from 8th January 2026, Mapfre has a new visual identity.
After years of business transformation to better respond to customer needs and to an evolving technological and social landscape, Mapfre is updating the image it presents to society.
This branding renewal reaffirms the company’s core essence while more clearly expressing its activity across all markets and business units.
Both Mapfre Middlesea and Mapfre Msv Life are extremely excited to be part of this change.
The new brand preserves the essence and legacy of an organisation with more than 90 years of history globally and more than 40 years in Malta. A refreshed take on the iconic Mapfre red – now more vibrant and confident—portrays a clover logo that feels more contemporary and appealing.
This, together with the use of lowercase typography to convey approachability, constitute the most recognizable elements of this evolution.
“Mapfre Middlesea has undergone a remarkable transformation over the past decade” said Mapfre Middlesea CEO Etienne Sciberras. “Today, we stand stronger, more agile, and better prepared to lead in an increasingly digital and connected world. Our refreshed brand identity reflects this evolution and reaffirms our unwavering commitment to our core promise: putting people first.
“This renewal is more than a visual change – it signals our dedication to being closer to our customers, anticipating their needs, and delivering solutions that adapt to a rapidly changing environment.”
Mapfre Msv Life CEO Elvira Lopez de La Merida said “Our commitment is to place our customers at the centre of everything we do. This change captures our commitment as we evolve: we are embracing agility, pushing innovation, and ensuring that our customers continue to be our top priority”.
A global brand
The new branding will be implemented gradually over the next three years in all the countries where Mapfre is directly present, following a strategy that will prioritise local adaptation in each territory, and ensuring that the new brand identity is relevant and understandable in all the markets.
The update will be rolled out across the more than 4,600 offices that Mapfre operates worldwide, as well as across digital channels and other corporate assets, including the company’s various headquarters.
Implementation will begin with the elements considered most strategic, such as flagship offices and online presence, and will then progressively extend to the rest.
The branding refresh will also encompass other companies within the group, including the reinsurance and large-risk business units.
