Junior Chamber International (JCI), the global network of young active citizens committed to creating positive change, has officially unveiled its new logo during the 2025 JCI World Congress.
The launch marks a significant milestone as the organisation celebrates 110 years of empowering young leaders through action, collaboration and impact.
The new visual identity represents more than a design update. It reflects JCI’s renewed direction as a leading global leadership organisation for the next generation, while remaining grounded in the values and legacy that have shaped the movement for more than a century.
A century of impact, reimagined for the future
For over 100 years, JCI has supported young people in developing leadership skills and creating sustainable impact in their communities.
As expectations of leadership continue to evolve, the organisation recognised the need for an identity that reflects both its growth and its future ambitions.
The decision to refresh JCI’s brand followed an extensive evaluation process involving multiple creative agencies from around the world.
The aim was to create an identity that honours JCI’s heritage while positioning the organisation for the challenges and opportunities ahead. The result is a modern, confident brand that signals continuity, relevance and forward momentum.
Shaped by research and a changing global landscape
The development of the new logo was informed by in-depth research, including insights from the JCI Youth Leadership Survey.
Findings highlighted a strong demand among young people for authenticity, relevance and innovation in how organisations communicate their mission and values.
These insights were particularly significant at a time when leadership expectations are being reshaped by rapid technological change, including the rise of generative AI, and shifting social and economic dynamics.
JCI’s refreshed identity aims to clearly differentiate the organisation within the global leadership space, while reinforcing its role as a platform for purposeful action.
The meaning behind the design
The new logo retains JCI’s familiar blue colour palette, maintaining a strong connection to the organisation’s history and continuity. At its core is a modernised shield, rich in symbolism:
- The shield represents legacy and strength, reflecting JCI’s century-long tradition of developing capable leaders.
- The ripple effect symbolises personal growth and the positive impact created by JCI members within their communities.
- The integrated letters ‘JCI’ reinforce unity and global recognition.
- The four design elements represent JCI’s four global regions and its four Areas of Opportunity: Individual Development, Community Action, International Cooperation, and Business and Entrepreneurship.
Together, these elements form a timeless emblem that bridges JCI’s heritage with its vision for the future.
A unified brand for a global movement
JCI’s new logo represents a collective commitment to strengthening the organisation’s global voice and reaffirming its role in driving meaningful change.
As JCI enters its 110th year, the refreshed identity will support deeper collaboration with institutional and strategic partners, including the United Nations, as the organisation continues to advance the Sustainable Development Goals.
The rebrand reflects a renewed promise to JCI members, partners and communities worldwide: to continue evolving, inspiring and empowering young leaders ready to act for impact.
Looking ahead
The global rollout of JCI’s new logo and refreshed brand identity will continue beyond the World Congress in Tunisia. Brand guidelines, communication materials and implementation tools will be released in the coming months.
More information about the new logo and the upcoming rollout is available here.
JCI extends its appreciation to Pavlov Brand Consultancy for leading the development of the new visual identity, and to Dr Rolf Claessen for guiding the trademark process.
The organisation also recognises the contributions of JCI Advisers, the JCI Special Committee on Rebranding, the 2025 Board of Directors, the JCI World Headquarters team, and JCI members worldwide, whose feedback and engagement helped shape the new brand.
