Hili Ventures has reached a significant milestone as its subsidiary iSpot became Europe’s largest Apple Premium Reseller in a single country, following the opening of its 50th store in Białystok.
iSpot’s expansion reflects the Group’s strategy to build scale, create value, and partner with brands that deliver exceptional customer experiences.
The Białystok store, iSpot’s first in Poland’s northeastern region, is designed to Apple Premium Reseller standards, offering customers full access to Apple products, expert support, and tailored solutions for individuals, businesses, and educational institutions.
Melo Hili, Chief Executive Officer of Hili Ventures, commented: “Reaching 50 stores is more than a milestone — it reinforces our belief in Poland’s potential. By expanding into new regions, we’re not only growing our footprint but also deepening our commitment to delivering innovation, expertise, and the very best of Apple to every corner of the country.”

Since becoming part of Hili Ventures in 2014 with 21 stores, iSpot has continued to build momentum and expand its presence on the Polish market. In 2023, it acquired Cortland, bringing together the two leading Polish Apple Premium Resellers and adding 11 stores and 180 team members to the iSpot network.